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Accounting, Economics, Business and Business Law

Effects of Perceived Quality and Brand Loyalty on Perceived Brand Equity of Sabah SMEs’ Food Brands: The Moderating Role of Brand Credibility
Sharinee Masrun, Imelda Albert Gisip, Viduriati Sumin, Amran Harun
Millennials’ Brand Loyalty of Online Fashion Brands’ E-commerce Sites.
Hamizan Bin Linus, Imelda Albert Gisip, Hasnawati Guililing


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