Harun, Amran, <p>Fakulti Pengurusan Teknologi Dan Perniagaan, Universiti Tun Hussein Onn, Malaysia</p>, Malaysia
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The 2nd International Conference on Social Transformation and Regional Development 2020 - Accounting, Economics, Business and Business Law
Effects of Perceived Quality and Brand Loyalty on Perceived Brand Equity of Sabah SMEs’ Food Brands: The Moderating Role of Brand Credibility
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IIES2014 is organized by the Engineering Faculty UTHM.