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Sumin, Viduriati, UiTM Cawangan Sabah, Kota Kinabalu, Malaysia
The 2nd International Conference on Social Transformation and Regional Development 2020
- Accounting, Economics, Business and Business Law
Effects of Perceived Quality and Brand Loyalty on Perceived Brand Equity of Sabah SMEs’ Food Brands: The Moderating Role of Brand Credibility
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ICME is organised by the Faculty of Mechanical and Manufacturing Engineering, UTHM