Saupi, Norzaini Binti, University college sabah foundation (UCSF), Malaysia
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The 2nd International Conference on Social Transformation and Regional Development 2020 - Accounting, Economics, Business and Business Law
Umrah Celebrity Endorsement: Issues and Revised PATER Model
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The 2nd International Conference on Social Transformation and Regional Development 2020 - Accounting, Economics, Business and Business Law
Does Generation Y Really Care about Celebrity in Their Purchase? The role of Customer Attitude as A Mediator.
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ICME is organised by the Faculty of Mechanical and Manufacturing Engineering, UTHM