Sumin, Viduriati, UiTM Cawangan Sabah, Kota Kinabalu, Malaysia
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The 2nd International Conference on Social Transformation and Regional Development 2020 - Accounting, Economics, Business and Business Law
Effects of Perceived Quality and Brand Loyalty on Perceived Brand Equity of Sabah SMEs’ Food Brands: The Moderating Role of Brand Credibility
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